Trust me…I am ALL for Marketing and Public Relations etc.. but I am wise enough to know that when I am doing more than “pushing the envelope”…… This was total disrespect for this company to even think that these TYPE of shoes would sell!
I said to myself wow – this is my favorite shoe company, track and running company, dress down clothes company… GEESH…
Thank goodness that they obtained TONS OF BACKLASH from more than half the African American basketball players in the NBA and the company of Adiddas has PULLED the shoes off the shelves and will no longer comtinue with production! All this negative impact because they are trying to chase that mighty dollar! I WONDER how the Jewish Community would feel if they made gas chambers and placed them in the Hamptons, high end area in New York City and called them “steam rooms” but placed the words ” For Jewish People Only”….. hmm…. Now you see where I am coming from!!!!!!!
Please do understand that I do know that for companies to try to even attempt to PUSH THE ENVELOPE is because they have done edgy things before……these shoes would have sold to a few kids due to their TOTAL IGNORANCE. To kids / teenagers they see the shoe as NEW AND INNOVATIVE but if someone called them a slave they may have flipped out. However, I would ask them why are they getting so upset when they are using STYLE to stay in bondage and wear shackles on their legs?
Mary – Mary sings….take the shackles off my feet so I can dance!…I just want to PRAISE HIM! This shoe was designed for the “urban culture” in mind! We can agree on that right?
The marketing and creative department needs to take a class on SENSITIVITY TRAINING – as soon as possible! Everything is political in this world because although by taking a huge RISK and making this shoe, they figured that since slavery happened years ago that this “would be” alright…..
NOPE! It is 2012 going on 2013 and it STILL IS NOT okay! I do not care if the maker of the shoe was black, white, asian, indian, creole etc..etc..etc.. they just did not totally think through this “big great idea” that they felt that they had! However, shame on the MARKETING REP’S for even giving the “go ahead” to produce the shoe and ship them to the shoe stores!